Get ready for a thrilling NASCAR Playoffs weekend at Martinsville Speedway, where the stakes are higher than ever! IAA and Ritchie Bros., two powerhouse companies under the RB Global, Inc. umbrella, have stepped into the spotlight as the entitlement partners for the NASCAR Xfinity Series Playoffs race. But here's where it gets exciting: this partnership marks their first joint venture with both Martinsville Speedway and NASCAR, blending their global expertise in commercial asset and vehicle transactions with the high-octane world of racing.
The IAA and Ritchie Bros. 250 is set to rev up on Saturday, October 25, as part of a jam-packed weekend that promises heart-pounding action on the iconic short track. Clay Campbell, President of Martinsville Speedway, couldn’t contain his enthusiasm: “There’s truly no better welcome to NASCAR for IAA and Ritchie Bros. than the fall Playoffs race weekend here at Martinsville Speedway. The energy from the stands and the intensity in the air are unmatched—it’s an experience like no other for our partners, competitors, and fans.”
But here’s the part most people miss: IAA and Ritchie Bros. aren’t just sponsors—they’re innovators in their fields. IAA is a global leader in connecting vehicle buyers and sellers through a cutting-edge digital marketplace, while Ritchie Bros. holds the title of the world’s largest auctioneer of commercial assets and vehicles, offering seamless online bidding. Together, they bring a unique blend of technology and expertise to the racing community.
Brent Bradshaw, Vice President of Global Real Estate and Environmental Health, Safety & Security for RB Global, shared his pride in the collaboration: “We’re thrilled to see IAA and Ritchie Bros. unite as the entitlement sponsor for the Martinsville Speedway race. Our partnership with NASCAR reflects our shared values of performance, teamwork, and community—principles that drive us both on and off the track.”
The weekend kicks off on Thursday, October 23, with the Virginia is for Racing Lovers 300 doubleheader, featuring the return of the Mazda MX-5 Cup and the NASCAR Whelen Modified Tour Championship. The adrenaline continues on Friday, October 24, with the CRAFTSMAN Truck Series Slim Jim 200, leading up to the highly anticipated Xfinity Series IAA & Ritchie Bros. 250 on Saturday. The grand finale? The Xfinity 500 on Sunday afternoon, where Cup Series drivers will battle it out in the penultimate race weekend of the 2025 NASCAR season, determining the Championship Four across all three national series.
But here’s the controversial question: With IAA and Ritchie Bros. bringing their digital and auction expertise to the track, could this partnership signal a shift in how racing sponsorships are structured, blending traditional sports marketing with cutting-edge technology? Let us know your thoughts in the comments!
Don’t miss out on this action-packed weekend! For tickets and more details, visit www.martinsvillespeedway.com or call 877-RACE-TIX. Will you be there to witness history in the making?
