Hold on to your childhood memories! Toys R Us is making a HUGE comeback, defying retail trends and aiming to reignite the magic of toy shopping this holiday season. They're not just dipping their toes back in the water; they're diving in headfirst with a plan to open 36 stores across the nation.
Updated on October 16, 2025, this news signifies more than just new stores; it represents a resurgence of a beloved brand.
Katherine Rodriguez | NJ Advance Media for NJ.com reports that Toys R Us has announced a massive expansion, declaring this year as "its largest growth year yet," a bold statement made 100 days before Christmas. The heart of this expansion is happening right here in the United States, with a whopping 36 new locations slated to open before the year ends.
So, where exactly will you be able to relive those joyous Toys R Us experiences? Let's break down the locations.
Toys R Us is partnering with Go! Retail Group to bring this expansion to life. The plan includes opening “10 new flagship stores and 20 seasonal holiday shops by year’s end.” These aren't just pop-up shops; they're strategic locations designed to capture the holiday spirit and offer a wide selection of toys.
Here's a sneak peek at some of the locations where you can expect to find a new Toys R Us:
California:
- Camarillo Premium Outlets, Camarillo
- Bay Street, Emeryville
- Long Beach, Long Beach
Colorado:
- Denver Premium Outlets, Thornton
Iowa:
- Jordan Creek, West Des Moines
Louisiana:
- Lakeside Shopping Center, Metairie
Maryland:
- Arundel Mills, Hanover
- The Mall in Columbia, Columbia
Michigan:
- Great Lakes Crossing, Auburn Hills
Nebraska:
- Westroads Mall, Omaha
North Carolina:
- Crabtree Valley Mall, Raleigh
Tennessee:
- Tanger Nashville, Nashville
Texas:
- Grapevine Mills, Grapevine
- South Plains Mall, Lubbock
Utah:
- Station Park, Farmington
Washington:
- Westfield Southcenter, Tukwila
But here's where it gets interesting... Toys R Us isn't just focusing on traditional retail locations. They're also expanding their presence on military bases through a partnership with NEXCOM, opening six new stores to serve military families. This is a smart move, catering to a dedicated community and offering convenience where it's often needed most. It also shows that Toys R Us understands the power of community-driven retail.
Currently, Toys R Us boasts over 1,500 stores and a thriving e-commerce platform operating in more than 35 countries. And let's not forget their flagship store at the American Dream Mall in East Rutherford, N.J., a testament to their commitment to physical retail experiences.
And this is the part most people miss... Toys R Us's resurgence isn't just about nostalgia. It's about adapting to the changing retail landscape. While online shopping is undeniably convenient, there's something special about browsing aisles filled with toys, discovering new treasures, and experiencing the joy of play firsthand. Toys R Us is betting that consumers are craving that experience.
This expansion begs the question: Can Toys R Us successfully recapture the magic and compete in today's market? Will these new stores be enough to solidify their comeback, or is this just a temporary resurgence fueled by nostalgia? What do you think about Toys R Us opening new stores? Are physical toy stores still relevant in the age of online shopping, or is this a welcome return to tradition?
